MISTO^®
A Short History

Bethel, CT- It was over ten years ago that entrepreneur Tom Risch first began developing his idea for a device that would produce a fine mist of real, gourmet olive oil. Risch refused to use the chemical propellants found in commercial oil sprays; instead, he insisted on creating a sprayer that could use the finest gourmet olive oils so people would know exactly what they were putting on their food.

A long-time gourmet cook, Risch realized that misting oil - instead of pouring it - over salad, vegetables, meat, fish or poultry would greatly reduce the amount of fat in one's diet because so much less oil is consumed.

As a direct descendant of Eli Whitney, the inventor of the Cotton Gin, Tom Risch is a perfectionist. It took ten years of trial and error, of almost-but-not-quite, until at last he deemed his new product ready to make its debut. So, in 1997, MISTO^®, The Gourmet Olive Oil Sprayer^® appeared: a sleek, brushed aluminum cylinder with a plastic liner holding one-third of a cup of oil and producing a fine mist of choice, gourmet olive oil. Because of the extremely even coverage that MISTO^® provides, all the flavor of the olive oil comes through in each bite- with much less fat. And, the customer gets to choose which oil is best for their cooking needs. Risch then added a new model in a beautiful, high quality stainless steel.

MISTO's acclaim was immediate and enormous. So were the sales. U.S. housewares retailers lauded MISTO^® as one of the best-selling new housewares products of all time, while media from Good Morning America to The New York Times profiled the new product.

The year 1998 also marked the debut of the delightful MISTO^® Martini, The Perfect Vermouth Sprayer. This unique and ideal gift for cocktail lovers proves that the perfect martini is neither-shaken or stirred - it's sprayed!

A few years later there was breaking news from MISTO^® that they had improved the Brushed Aluminum MISTO^® model by increasing the volume. The new sprayer now holds 20% more, so our customers have to refill their MISTO's less often. The additional volume also allows for greater pressurization, so now the MISTO^® sprays "one third" longer. The beautiful high quality look of the MISTO^® has stayed the same. "We're particularly proud that our sprayers are environmentally sound," says Tom Risch, "Unlike disposable non-stick cooking sprays, our product is refillable and doesn't contribute to our landfill problems.

Today, MISTO^® remains not only the original Gourmet Olive Oil Sprayer, but still the best and the most popular. Clearly, Tom Risch does not intend to stop until he's provided today's home with every inventive and useful new product possible. So he is now launching his new kitchen gadget Snapi™ "The Single-handed Server". Frustrated with the balancing act of having to use two hands at a buffet while holding a plate, napkin and utensils in one hand or perhaps serving a table full of hungry kids? Your problems are solved. Snapi™, "The Single-handed Server makes it simple to snap up food, for a mess-free meal to be enjoyed by all. Snapi™ is great for serving salad, pasta, veggies and more. "No matter who uses it, says Tom Risch, the ergonomic design fits easily and comfortably in your hand, even for people with limited motion and we have seen kids actually having fun serving themselves veggies. The season's smartest kitchen tool makes serving a snap. Another wonderful product developed by the makers of MISTO^®.